About Charles Besondy

As a senior marketing executive, B2B companies engage my services because of my ability to solve business challenges with systematic and pragmatic Marketing processes honed during 30 years of experience. I roll up my sleeves and move confidently between strategy and tactics. To every assignment I bring a realistic awareness of what it takes for a product to be successful, and the work necessary to make it happen.

My services are available via an Interim Management model, or on a Consulting Project basis. As a sole proprietor my fees are unburdened by the overhead typically present in consulting firms and agencies.

A Senior Marketing Guy Only When You Need Him!
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Profile Highlights

  • 30 years marketing experience as client or consultant in business-to-business fields; 22 years of which have been spent in software
  • Have management and hands-on experience in every aspect of strategic marketing, product marketing, research, and marketing communications
  • Proven flexibility —and track record in a wide-range of companies, industries, and product categories
  • Successfully driven technology-based products through all phases of the product life cycle
  • Developed commercialization strategies for new technologies
  •  Developed go-to-market strategies and sustaining strategies that drove market share and margin
  • Have researched and evaluated markets and competitors in over 20 different  industry segments
  • Have built empowered marketing organizations within four start-ups including an IPO
  • Strive to support business goals with measurable marketing performance

Primary Strengths and Skills

  • Market analysis
  • Strategic positioning & messaging
  • Technology commercialization
  • Market requirements
  • Competitive analysis
  • Go-to-market strategies
  • Marketing metrics
  • Marketing operations
  • Integration of sales cycle with lead generation process
  • Agency/vendor performance
  • Integrated communications strategies

Domain Expertise

I am a specialist in software product marketing. I have helped plan, launch, and sustain software or Web-based products in over a dozen software categories at present count. See typical achievements

  1. Web community
  2. Electronic bill presentment
  3. Health care electronic payment and remittance advice
  4. Anti-fraud
  5. Business process optimization
  6. Content management
  7. Development tools
  8. Financial services portals
  9. Graphics
  10. Multimedia
  11. Network communications
  12. Non-profit case management
  13. Output management and control
  14. Transcription  for healthcare providers
  15. Web activity management

Additionally, my product marketing expertise has been applied successfully to technologies other than software proving my versatility. See typical achievements

  1. Personal computers, workstations, blades, servers
  2. Professional sports franchise
  3. Semiconductors
  4. Medical devices and electronics
  5. Process control and instruments
  6. Test & measurement
  7. Nanotechnology
  8. Web hosting
  9. Logistics services
  10. Business process outsourcing
  11. WiFi
  12. Truck manufacturing

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Achievements
Background