Background
Principal, OneRanger Interim Management, 2006-
Founded this Interim Management practice specializing in B2B marketing. In the first half of 2006 I have been engaged in short-term product marketing assignments with an early-stage B2C Web start-up and a division of a $3.7B provider of business process outsourcing services for financial and health insurance organizations. Additionally, I recently concluded a three-month engagement as an interim Director of Marketing for a professional sports franchise.
Director, Consulting Services, VisionEdge Marketing, 2001-2005.
Had operational responsibilities within this 5-person strategic and product marketing consulting firm. Managed project teams of 1-3 people; was also the primary strategist on 10-12 engagements per year. Scoped projects and estimated costs for new consulting engagements, wrote and presented proposals, co-developed new service offerings and methodologies, assisted with new business development, liaison with clients, managed projects, set and ensured quality standards.
Director, Corporate Marketing, Liaison Corporation, 2000-2001.
Managed corporate marketing department for innovative start-up company in the business-to-business e-commerce software market. Managed four direct reports, industry analyst relationships and agencies.
A Senior Marketing Guy Only When You Need Him! |
Group Manager, Product Marketing, Wall Data, Inc., 1996-2000.
Managed product marketing and product management team responsible for worldwide RUMBA host access software brand generating $100+ million in annual revenue within the Web-to-Host, PC-to-Host, Server-based Computing, and Developer Tools market segments. Managed three direct reports and external agencies.
Director or Marketing, Midisoft Corporation, 1991-1995.
Developed and implemented marketing plans and positioning strategies for a diverse line of consumer multimedia software products sold through retail channel. Following an IPO, built a high-performance department consisting of marketing managers, marketing communications specialists, and outside agencies.
Marketing Communications Manager, Aldus Corporation, 1988-1991.
Developed strategies for advertising, trade shows, and inquiry fulfilment programs to support Aldus desktop publishing, illustration, and presentation software products. Managed staff and outside agencies.
Marketing Communications Manager, US WEST Network Systems, 1984-1988.
Managed the development and implementation of all advertising, public relations, trade shows, and sales support materials for start-up subsidiary of U S West providing data network management solutions.
Vice President and Co-Founder, MarketReach, Inc., 1977-1984.
Responsible for new business and client services of this $3.2M business-to-business advertising agency with staff of seven.
Manager, Advertising and Events, Kenworth Truck Company, 1974-1976.
Responsible for planning and managing the companys advertising, collateral, events, and public relations activities.
Advertising Coordinator, White Freightliner, 1972-1974
Responsible for implementing advertising, events, public relations, and collateral.