Do you have the necessary agility in your marketing organization to compete today? And every day? By agility I mean the ability to attack each mission-critical challenge and opportunity with the right arsenal of skills, experience, and resources. No? Then it's time to consider staffing alternatives for the marketing function.
Today's business environment awards agility and punishes inflexibility. Marketing teams that can re-invent themselves smoothly and quickly, often several times a year, have a major advantage over teams that can't seamlessly change their arsenal to match the battle.
As a senior interim manager I help companies achieve marketing agility by applying my unique combination of skills and experience to fill a temporary gap, augment existing resources, or provide leadership through a period of transition. Typically, I will step into your marketing organization (or become your marketing organization) for a 3-9 month period - either full time, or part time; on location, or remote.
Who am I?
I am a veteran-marketer with management and hands-on skills in every aspect of strategic marketing, product marketing, and marketing communications. Importantly, I've worked with and for early-stage companies and mature, publicly-traded companies. I have provided a range of marketing management functions for start-ups, IPOs, and companies with international operations and global brands. If a label could be put on me it'd be "a dependable player-coach." Read more.
What value do I provide?
- Cost savings
- A focus on your objectives and profitability
- Flexibility
- The latest thinking
- Short-term access to top management talent
- Implement as well as being strategic
- Independent and objective eye
- The ability to fast-track a critical project
Typical services
- Interim marketing department management
- Interim product marketing management
- Interim program management More about Services
Service periods
Engagements typically range from 3-9 months, but can be longer. Read more
Industry experience
Software and Web
Most of my career has been spent providing marketing functions for independent software vendors in five very diverse categories. Read more
Manufacturing
I have also worked for and with manufacturing companies in at least a dozen industries. Read more
International experience
For over four years I had worldwide product marketing responsibility for the number one brand of software in its category. Outside of this role my primary focus has been North America. Read more
Am I really a Ranger?
Figuratively, yes. Literally, no. The One Riot, One Ranger legend is the inspiration for my tag line, but I should never be confused with the Lone Ranger. Yes, I am one person, but within a work environment I am part of a team and very frequently a team leader. More about the One Riot, One Ranger legend.
Interim management???
If interim management isnt a familiar to you certainly you'll recognize one of the following: temporary executive, contract executive, accordion manager, or virtual executive. More about interim management.